She recently launched her newest company, Second 50 Financial, to help Baby Boomers and others over 50 preserve their wealth and achieve greater financial freedom than they ever thought possible.
“My ideal partners are over 50 and are already exploring their next business or opportunity,” said Adams, who has been a financial planner for decades. “This is the largest, wealthiest group in America. They have all this collective wisdom, and they’ve been moving and changing the world throughout our lifetimes. There’s no reason for them to stop doing that.”
According to AARP, there are more than 108 million Americans 50 and older. Astute advisors already planning for greater longevity with clients since Scientific American reported that new research indicates life expectancies could rise to 120 and beyond given the pace of scientific breakthroughs. Baby boomers – those born between 1946-1964 – hold over half the U.S. household wealth, according to CNBC.
There were plans for Adams to take over her father’s practice. But, in his later years, he was dealt several financial and health setbacks, including a leg amputation due to diabetes, that prevented him from running the business. Adams saw that her father had no real financial advisory assistance and decided to enter the field herself. She was 37 with two young children at the time.
Adams noted that her dad’s drive and appreciation for life was her inspiration to launch her latest business. On Nov. 6, 2006, Adams drove her dad to the Los Angeles airport when he told her that he was going to start another company. He never got the chance – he died on the plane flight back to Chicago.
“My life is just starting,” Adams said. “My dad didn’t have these types of opportunities, but people age 50 and over have all these great capabilities. I just want people to be aware of those opportunities, and that’s why I want to help people at this stage of their lives. They just need financial confidence so they can focus on what they really want.”